Job: Social Media Specialist

General Information
Social Media Specialist

Number position available:

$23,000 annually at .5 FTE. Actual salary will reflect selected professional’s experience and credentials

Job Category:

Position DOES NOT require a Master's degree from an ALA accredited program.







POSITION:                            Social Media Specialist




REPORTS TO:                    Director of Communications




SALARY:                            $23,000 annually at .5 FTE. Actual salary will reflect selected professional’s experience and credentials




JOB NO:                              503129




DEADLINE DATE:            August 21, 2017 applications will be reviewed as received




                       PLEASE NOTE:                  This is a part-time (.5 FTE) exempt level professional position






The Smathers Libraries Social Media Specialist develops and implements the George A. Smathers Libraries’ social media presence, including working in partnership with lead representatives of all accounts representing the Libraries. The Social Media Specialist serves as the primary content creator for the overall Libraries accounts, actively posts to these accounts, interacts with members of the public via social media platforms and analyzes engagement. The Social Media Specialist also designs and delivers training to the Libraries social media account leads.






Manages Libraries Overall Social Media Efforts


  • Actively posts to the overall Libraries social media accounts – Facebook, Twitter, Instagram and any future accounts chosen to be a component to the Libraries’ social media network

  • Implements social media strategies and tactics, builds brand loyalty throughout multiple social networks and ensures that strategies are in-line with appropriate targets, timelines and techniques

  • Prepares reports to track social media metrics, including measures of engagement and reach

  • Coordinates activities/deadlines for marketing and development initiatives and communication programs into social media content/events as suggested by the Director of Communications, library faculty and staff

  • Conceptualizes, develops, designs, and produces short videos; and directs and edits social media projects for the overall Libraries accounts

  • Researches marketplace competitiveness, anticipates trends within the social media platform and identifies opportunities through systematic analysis

  • Establishes or maintains cooperative relationships with representatives of University and community groups for cross promotion opportunities


    Coordinates Library Social Media Efforts

  • Collaborates with the Director of Communications and department and unit social media representatives to develop and integrate promotion plans and schedules for content appropriate to programs and initiatives of the Libraries

  • Coordinates and implements cross-departmental and unit social media efforts that will engage members of the UF campus community

  • Communicates regularly with department, unit and University social media staff to engage the UF and external communities with coordinated messages

  • Standardizes best practices and policies across department and unit accounts in order to achieve maximum effectiveness


    Organizes Social Media Events/Campaigns

  • Organizes and implements community and social media engagement projects, events and campaigns for the overall Libraries with the Director of Communications

  • Collaborates with and supports department and unit social media staff to organize events and campaigns to create wider audiences

  • Implements social media campaigns for specific collections, projects, units and/or services as requested by Library faculty and staff


    Professional Development and Training Delivery

  • Stays current in best practices as established by the University of Florida, and the academic library community

  • Builds expertise in social media platforms, tools, analytics and best practices in the field

  • Consults with library department and unit social media representatives to ensure effective and efficient uses of social media in promoting library services and collections; develops and delivers trainings as well as templates and graphics to share with department and unit social media representatives

  • Discovers and pilots new technologies in social media

  • Serves as a liaison to University media relations with respect to use of social media


    Other Duties as Assigned

    Serves on library committees and participates in special projects as requested.








Associate’s degree and four years of experience in an appropriate area of specialization or a bachelor’s degree and two years of experience.






  • Experience with social media planning, posting, interacting and analyzing Twitter, Facebook and Instagram posts

  • Experience working in higher education

  • Ability to design targeted social medial engagement for specific stakeholders

  • Experience working in an academic or research library

  • Experience in planning and setting priorities

  • Ability to represent the George A. Smathers Libraries in a professional manner, and interact well with varied constituencies in person and online

  • Demonstrated ability to remain conversant with newly evolving technologies

  • Strong verbal and written communication skills

  • Ability to work collaboratively to accomplish goals

  • Initiative, flexibility, and ability to adapt and work in a rapidly changing academic environment





Job open date:

Application deadline:

Apply at:

Additional information
Library Type:
  • Academic Libraries

Job Type:

Job Location

Physical address where the job position is located.

Job Place:
University of Florida/George A. Smathers Libraries

Job Location:
Northeast Florida

PO Box 117024




Institution Information
Institution Name :
University of Florida/George A. Smathers Libraries

PO Box 117024




Contact Information / How to apply
Contact Name:
Tina Marie Litchfield

Contact Email:

Contact Phone:

Contact Fax:

How to apply


Application Process


To apply, submit 1) a cover letter detailing your interest in and qualifications for this position; 2) your current resume or CV; and 3) a list of three references including their contact information (address, telephone number, and email). Apply by August 21, 2017 (applications will be reviewed as received). Submit all application materials through the Jobs at UF online application system at If you have questions about the application process please contact Bonnie Smith,






The University of Florida is an Affirmative Action, Equal Opportunity Employer and encourages applications from women and minority group members. We are dedicated to the goal of building a culturally diverse and pluralistic environment; we strongly encourage applications from women, members of underrepresented groups, individuals with disabilities, and veterans. As part of the application process, applicants are invited to complete an on-line confidential and voluntary demographic self-disclosure form which can be found at: This information is collected by the University of Florida's Office of Human Resources to track applicant trends and is in no way considered by the Smathers Libraries in the selection process.




The University of Florida


The University of Florida (UF) is a major, public, comprehensive, land-grant, research university. The state's oldest and most comprehensive university, UF is among the nation's most academically diverse public universities. UF was ranked 9th among public universities in Forbes’ “America’s Best Employers 2015. UF has a long history of established programs in international education, research and service. It is one of only 17 public, land-grant universities that belong to the Association of American Universities. UF traces its beginnings to a small seminary in 1853 and is now one of the largest universities in the nation, with more than 50,000 students. For more information, please consult the UF homepage at






The libraries of the University of Florida form the largest information resource system in the state of Florida. The UF Libraries consist of seven libraries; six are in the system known as the George A. Smathers Libraries at the University of Florida. The libraries hold over 5,800,000 print volumes, 8,100,000 microfilms, 630,000 e-books, 121,016 full-text electronic journals, 889 electronic databases, 1,300,000 documents and 766,000 maps and images. The libraries have built a number of nationally significant research collections, including the Latin American, Judaica, Florida History, Children’s Literature, and Maps and Imagery Collections. The Smathers Libraries are a member of the Association of Research Libraries (ARL), the Center for Research Libraries (CRL), the Association of Southeastern Research Libraries (ASERL), and LYRASIS. The library staff consists of more than 400 FTE librarians, technical/clerical staff and student assistants. The organizational chart is available at






Gainesville, Florida and the surrounding community are home to approximately 257,000 people and both the University of Florida and Santa Fe College. Situated just over an hour from the Gulf of Mexico and the Atlantic Ocean, the city is surrounded by over 40 nature parks, including many spring-fed lakes and rivers. In 2015, Gainesville was named the “Best Midsize College City in America” by WalletHub and ranked no. 7 on’s “Top 10 College Towns”. Gainesville is known as an innovative municipal government and an innovative city. Gainesville continues to receive national recognition as a top-rated city. Some of Gainesville's accolades are listed at the Gainesville Awards and Recognition link. The Guide to Greater Gainesville combines award winning photography and compelling articles that capture all of the reasons for calling Greater Gainesville your next home. The area has numerous cultural institutions and is a haven for sports fans. Jacksonville, Orlando, Tampa, Tallahassee, and St. Augustine are all within a two-hour drive.






Vacation days, paid holidays, and sick leave days; retirement plan options; insurance benefits; tuition fee waiver program; no state or local income tax. Prospective employees should review the information about employment and benefits at UF available at





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