Job: Marketing & Community Outreach Coordinator

General Information
Position:
Marketing & Community Outreach Coordinator

Number position available:
1

Compensation:
$15.00 Hourly

Job Category:
Other

ALA:
Position DOES NOT require a Master's degree from an ALA accredited program.

Description:

 

DEPARTMENT: Library

 

REPORTS TO: Librarian II

 

CLASSIFICATION STATUS: Non-Exempt (Part-time)

 

SALARY: $15.00 hourly, 29 hours per week 

 

 

MAJOR FUNCTION: 

 

This is a part-time position for an experienced, creative and flexible graphic artist to execute a consistent visual identity by creating a variety of broad-based public relations, marketing, social media and verbal/written communications designed to highlight the offerings of the Library Department. Designs, produces and disseminates marketing and public information such as press releases, reports, forms, ads, in-house displays, website pages, digital signage, speeches, newsletters, brochures, social media posts, videos/podcasts, fliers and signage.  This position plans, coordinates and implements promotional efforts by maintaining various webpage and social networking sites and the operation of information tables at various special events.  This individual designs unique, original materials and compelling marketing campaigns that result in increased awareness, memberships and usage of the New Port Richey Public Library’s offerings.  The ideal candidate should be a positive minded self-starter with a sense of urgency who is detail oriented, works well with multiple projects and deadlines, and has a strong desire to serve the community. Related work as required.  

 

 

ESSENTIAL FUNCTIONS: 

 

The list of essential functions, as outlined herein is intended to be representative of the major tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such duties are a logical assignment to the position. Specific tasks on a day to day basis will reflect the overall areas of expertise for this position. 

 

  • Designs, plans and implements marketing campaigns using traditional and social media.

  • Develops concepts, graphics, layouts, and visual images for illustrations, logos, print collateral, print and digital advertisements, social media and websites.

  • Creates and disseminates marketing materials that identifies library services and resources in a way that enhances the library’s image.

  • Shares detailed information about the library while acting as a City representative at various information fairs and outreaches at community events.

  • Coordinates various media related activities including news conferences, and writing/editing copy for newsletters and press releases, as assigned.

  • Conducts tours, gives presentations, and presents programs or other special duties, as needed.

  • Performs duties with moderate supervision following established procedures and deadlines.

  • Assists the Library Director and participates in City projects, committees and activities. 

  • Maintains good communication with staff about promotional efforts through staff meetings and written reports. 

  • Coordinates program activities with other departments, community and service organizations.

  • Pro-actively restocks, clean, shelf reads and straightens shelves, furniture, and displays. 

  • Models positive customer service behavior and provides professional, courteous service to all members.

  • Communicating with contracted media providers regarding the production of advertising materials.

  • Maintains print supplies for departments and reports to the Administrative Assistant or Librarian II when items need to be reordered.

  • Operates a variety of standard office/graphics related equipment, and library machines.  Prints and keeps necessary forms, reports, labels, etc. in stock.

  • Supervises volunteers assigned to the area. 

  • Attends staff meetings and training workshops.

  • Maintains confidentiality of library member records.

  • Keeps abreast of emerging technologies and trends in new media, particularly design programs.

  • Performs entry level and other work as required. 

 

MINIMUM QUALIFICATIONS

 

Knowledge, Skills, and Abilities

  • Pleasant, outgoing personality that likes responding to, and taking care of, people.

  • Enthusiastic self-starter with the ability to perform duties with little supervision.

  • Follows established procedures and deadlines while demonstrating a positive attitude in all situations with members and library peers.

  • Proficiency in graphic design software and tools (Adobe, Photoshop, Acrobat, Illustrator, FTP file transfers, etc) and able to use a computer workstation for extended periods of time.

  • Ability to pay attention to detail and accuracy and effectively express ideas and information verbally and in writing.

  • Ability to maintain confidentiality of library members and employees.

  • Knowledge of customer service, marketing and public relations techniques.

  • Familiarity with Apple products and content management systems such as Wordpress.

  • Ability to communicate easily and clearly on the phone, in person, before groups, and in correspondence using excellent communication skills.

  • Excellent English language and grammar, with proven written and verbal communication skills.

  • Ability to communicate effectively and courteously with City employees, the Library Advisory Board, Friends of the Library Group, Library members, and other community members to promote a positive image of the City and its impact on the community.

  • Technical knowledge of print and online production media development, including layout and design and photographic principles and techniques.

  • Knowledge in social media platforms such as but not limited to FB, Instagram, Twitter, etc.,

  • Ability to learn library policies and implement corresponding procedures.

  • Ability to handle multiple activities or interruptions at once and to work positively and effectively within a team model.

  • Ability to work evenings, weekends, holidays and during emergency situations, as required.

 

 

PHYSICAL DEMANDS: 

 

Physical Ability:

 

Requires work that involves walking or standing some of the time and routine keyboard operations.  Ability to stand, squat and bend repeatedly.  The job risks exposure to no significant environmental hazards.  The job requires normal visual acuity, and field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.  Ability to stand and sit for periods longer than 30 minutes but not to exceed six hours consecutively.  Ability to climb stairs and ladders.  Ability to lift items not exceeding 40 pounds.

Sensory Requirements: 

 

Ability to hear, speak and understand conversation in English in various tones of voice. Adept at listening to and understanding others from a variety of cultural backgrounds. Ability to see, read, and comprehend letters, numbers, words, characters or symbols, which are both large and small.  Ability to print and draw letters, numbers, words, characters and symbols which are legible and understood by others.  Ability to learn complex tasks and remember how to complete tasks without assistance once trained. 

 

WORK ENVIRONMENT: 

 

Work often transfers from indoors to outdoors at various times of the year. Ability to deal with stress related to routine deadlines and occupational problems, which demand immediate attention.  Necessity to multi-task successfully.  Ability to accept decisions made by others that maybe in opposition of own views. By the very nature of public libraries, it is very busy, with shifting demands from the public. 

 

 

The City of New Port Richey is an Equal Opportunity Employer. Incompliance with Equal Employment Opportunity guidelines and the Americans with Disabilities Act, the City of New Port Richey provides reasonable accommodation to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.


Education:

 

TRAINING, CERTIFICATIONS, AND EXPERIENCE:

 

BA in Graphic Design, Communications, Marketing, Public Relations, or a related field.  Directly related work experience may substitute for educational requirement.

 

SPECIAL REQUIREMENTS: 

 

Must be able to work holidays, nights and weekends. Meet FEMA requirement for NIMS certification.  Possess a valid Florida drivers license. Every New Port Richey employee is required to fill out a Disaster Response Survey and is subject to being required to report to work during a declared disaster.  DFWP/EOE

 

 


Multilingual:
N/A

Job open date:
07-07-2020

Application deadline:
Open Until Filled

Apply at:
https://www.cityofnewportrichey.org/jobs/marketing-community-outreach-coordinator-library/

Additional information
Library Type:
  • Public Libraries

Job Type:
Part-time

Job Location

Physical address where the job position is located.

Job Place:
New Port Richey Public Library

Job Location:
Central Florida

Address:
5939 Main Street

City:
New Port Richey

Zip:
34652

County:
Pasco


Institution Information
Institution Name :
New Port Richey Public Library

Address:
5939 Main Street

City:
New Port Richey

State:
FL

Zip:
34652

Contact Information / How to apply
Contact Name:
Dana Cliver

Contact Email:
cliverd@cityofnewportrichey.org

Contact Phone:
727-853-1025

Contact Fax:
727-853-1043

How to apply

Please visit our website to download an application https://www.cityofnewportrichey.org/jobs/marketing-community-outreach-coordinator-library/. Applications can be emailed to cliverd@cityofnewportrichey.org , faxed to 727-853-1043 or sent/dropped off to 5919 Main St., New Port Richey, FL 34652.


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